Transparent Seo Reporting Kite

The Foggy World of SEO Reports For years, SEO reporting was a black box. Agencies sent over PDFs full of graphs with no labels, rankings for keywords nobody searched for, and traffic numbers that seemed to go up for no clear reason. Clients smiled, paid the invoice, and secretly wondered if any of it mattered. I have sat on both sides of that table. As a consultant, I learned that the fastest way to kill a long-term relationship is to hand someone a report they cannot read.